The News Review:
- Davidson to play in Holiday Festival in New York
- MS&L Wins Two PR Lions at Cannes International Advertising Festival
- Microsoft’s Steve Ballmer: Traditional media will not bounce back
Davidson to play in Holiday Festival in New York
The Associated Press
(AP) — Davidson coach Bob McKillop will make his homecoming next season when the Wildcats play in the Holiday Festival in New York. McKillop said Tuesday that Davidson will open against Cornell on Dec. 20 at Madison Square Garden while St. John’s faces Hofstra. The winners and losers meet a night later.
MS&L Wins Two PR Lions at Cannes International Advertising Festival
PR Newswire (press release)
The agency received the Lions for its work on Procter & Gamble’s Always and Tampax “Protecting Futures” program and a tourism campaign on behalf of the Japanese city of Yubari. The Yubari program executed in an integrated effort with Beacon Communications Japan also was awarded the coveted “Grand Prix for Promo” award. The Festival received 431 PR entries globally yet awarded only 17 PR Lions. MS&L was the only global public relations firm to win two PR Lions at the awards an industry first. “MS&L is a leader in social activism marketing and we are thrilled to share this prestigious honor with P&G” said Renee Wilson managing director MS&L New York. “This award helps underscore the growing importance of social responsibility as well as our commitment to delivering innovative and strategic campaigns for our clients. ” MS&L’s second win was for its work with Beacon Communications Japan a Publicis Groupe company affiliated with Leo Burnett and Dentsu on an integrated campaign to support Yubari City Japan.
Microsoft’s Steve Ballmer: Traditional media will not bounce back
guardian.co.uk
Ballmer speaking at the Cannes Lions International Advertising Festival argued that traditional broadcast and print media would have to plan business models around a smaller share of the advertising market as revenues continue to move to digital outlets. “I don’t think we are in a recession I think we have reset” he said. “A recession implies recovery [to pre-recession levels] and for planning purposes I don’t think we will. We have reset and won’t rebound and re-grow. “Ballmer named media person of the year at this year’s festival also painted a bleak picture for the future of traditional media arguing that newspaper publishers have failed to generate new revenues from the digital opportunity.
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